Sales, Marketing and Customer Service Course
This course introduces sales, marketing, and customer service operations within a manufacturing company, and how they differ for different types of manufacturers.
Learning Objectives
- Identify the importance of marketing in manufacturing sales.
- Identify the teams involve in these activities and their main responsibilities.
- Recall details of the business challenges affecting product sales and recognize how companies address these issues.
- Recognize how documentation supports product trading activities.
Course Content
- Overview
- Introduction
- Added Value
- Business Model
- Knowledge Check
- Roles and Responsibilities
- Introduction Roles and Responsibilities
- Business Integration
- Sales and Operation Planning
- Knowledge Check Metrics
- Introduction
- Metrics
- Knowledge Check
- Customer Interaction
- Introduction Customer Interaction
- Marketing Mix
- Knowledge Check
- Business Issues
- Introduction Sales Issues
- Production Styles
- Knowledge Check
- Final Assessment