3 A B C D E F G H I J K L M N O P Q R S T U V W Y

Trade Funds

Trade Funds are the monies set aside by CPG companies to support the activities of their retail partners very often associated with promotional activities. It can be a very significant activity, representing as much as 10-20% of CPG company revenues.

Trade funds include a very diverse set of activities undertaken by CPG companies in support of retail sales efforts e.g. discounts, signage, samples and competitions