3 A B C D E F G H I J K L M N O P Q R S T U V W Y

Product Extension

Product Extension (also Product Line Extension) is a business growth strategy in which a new product is created by making a small change to an existing product, and the two products are sold as independent but related. This strategy is widely used in consumer goods, and can be found in other sectors. The addition of ‘Diet Coke’ as a new member of the established Coke beverage family is an example.