3 A B C D E F G H I J K L M N O P Q R S T U V W Y

Customer Relationship Management

Customer Relationship Management (CRM) systems are IT systems which manage customer information. CRM systems may: track orders, analyze sales performance, manage customer details (like contacts, discounts and billing information) and automate many routine aspects of marketing – like customer segmentation, follow-up emails, monthly newsletters, and other promotional mail outs.