3 A B C D E F G H I J K L M N O P Q R S T U V W Y

Category Management

A category in the retail environment is a group of similar products that may require in-depth knowledge and understanding. Management of the retail environment as a series of categories enables retailers to treat the business as a series of strategic business units which can be assigned a set of resources and managed on the basis of profit. Category managers may compete internally for additional resources such as floor area or marketing support for example.